WHO WE ARE

Njardar, a distinguished company under the umbrella of the family-owned business Knut Nærø Sild og Fiskeforretning, stands as a testament to the rich fishing traditions along the west coast of Norway. Situated near the renowned city of Ålesund, Njardar benefits from its close proximity to the North Sea and the Atlantic Ocean, tapping into some of the best fishing grounds in the region.

Rooted in a legacy that spans four generations, the holding company, Knut Nærø Sild og Fiskeforretning, was established in 1901. It initially embarked on its journey by producing cod liver oil and klippfish, showcasing an early commitment to the fisheries industry. The company’s commitment to diversification became evident in 1927 when it opened its first smoke house, marking a pivotal moment in its history.

Njardar’s fish products are crafted using time-honored methods inherited from its holding company. This dedication to tradition speaks to the preservation of authentic flavors and techniques, a sentiment that has been integral to the company’s ethos for over a century. The salting process, shrouded in secrecy and entrusted to trained and experienced workers, underscores the importance of specialized knowledge in crafting their highly valued products.

Despite embracing traditional methods, Njardar recognizes the need for modernity to compete in the global market. The incorporation of modern equipment is a testament to their commitment to quality preservation, ensuring that their products meet and exceed international norms. However, Njardar distinguishes itself by not solely relying on technology; manual labor, carried out by highly efficient and motivated workers, remains a cornerstone of their quality assurance processes.

The strategic location of Njardar in the west coast of Norway, particularly in the county of Herøy, adds another layer to its narrative. Herøy is acknowledged as a leading county in Norway, boasting excellence in fish catch, production, and export. Njardar’s access to prime fishing grounds in the North Sea and the Atlantic Ocean further enhances its ability to source the freshest raw materials, contributing to the overall quality of its products.

In essence, Njardar harmoniously weaves together a narrative of tradition, innovation, and geographical advantage. As a company deeply rooted in family heritage and regional fishing traditions, Njardar emerges as a key player in the international fish industry. Its commitment to quality, blending old-world craftsmanship with modern technology, positions it as a leader in delivering highly valued fish products to markets worldwide.